What courier services are we interested in?
Online stores want all orders to be delivered quickly, customers to be satisfied, and the rejection rate to be minimal
Who cares about their customers
They make delivery in the shortest possible time
We all dislike waiting long, and customers want to receive their order as soon as possible. The faster the delivery, the more happy customers and fewer rejections
To receive an order, it is important for the customer to know in advance the time and place where the courier will arrive. If this is not in the delivery, then there are a lot of dissatisfied customers and refusals